26 Nov Stop Marketing In The Dark
MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS.
Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is geared towards the ideal customer.
PRODUCT + CUSTOMER PAIN POINT + CONTENT STRATEGY = NEW LEAD
Stop marketing in the dark. Remember, planning leads to success! Here are some tips to get you thinking!
Defining who you are
Your brand is one of your greatest assets. It’s not just your logo, slogan and design scheme, but your customers’ total experience of your business. Your brand is in your customer promise, your business values, your personality, the way you talk to your customers. It’s in the way you package your service and answer your phone.
Communicating your brand clearly and honestly to your customers will spread confidence and goodwill. It is a badge of trust that will set you apart from competitors and can give you a lasting competitive edge.
Defining your market
A successful marketing strategy depends on understanding your customers, what they need and how you can persuade them to buy from you.
There’s no substitute for knowledge. Experience and regular two-way communication will tell you a lot about your customers. But targeted market research will build a more detailed picture of customer segments with similar needs. It will help you understand how to target these people so you’re not wasting time on people who aren’t interested in your offer.
But you’ll also need to understand how your market works – where do your customers find out about your offer, for example? Your strategy should even tell you how you measure up against the competition and what new trends to expect in your market.
As a busy health professional, sometimes the first thing that gets ignored is your website’s blog or your social media calendar. Let’s face it, the thought of having to come up with new content each and every day can be time-consuming and often leave you scratching your head.
Defining your messages
We all need to worry about content. Make sure you provide your potential customers interesting and helpful news, hints and tips as often as you can. Content not only helps create your business’ brand and consumer voice, it also helps build trust with current and potential clients.
Whether it’s a story about your business, an interesting news item or even updates on changes to class times or fees – it’s all content that someone will read. Content can come in many shapes and forms, for example:
- Blog posts
- Recipes or nutrition guides
- Exercise guides
- Exercise programs
- Practice updates
- Facebook stories
- Staff news
NEED SOME GUIDANCE? HERE’S THE GOOD NEWS
We understand the need for planning, however, we also realise that you are busy working IN your business and don’t have enough time to spend working ON your business. We have spent time with many health professionals and have designed a marketing workshop that is flexible and has the ability to continually grow your business.
WHAT TOPICS WE COVER
- Branding: not just a logo! We will develop a brand story and this will set the tone for the workshop
- Target market: do you really know who you are targeting?
- Leveraging and developing your personal brand
- Increasing awareness of services/ increasing referrals from GP’s and other allied health professionals
- Social media: How to reach more potential clients and get conversations happening
WHAT YOU TAKE AWAY
- An Actionable Marketing Plan
- Content Planning Guide
- Social Media Guides
- The Allied Health Marketing Growth Plan E-book
Our workshops are run in Brisbane, Sydney and Melbourne each month so get in touch to secure your workshop and get ready to upskill in marketing and sales for growth!