19 Apr 5 Reasons You Need To Be Using Video In Your Marketing Strategy
That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.
According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:
• 26% looked for more information about the subject of the video
• 22% visited the website named in the ad
• 15% visited the company represented in the video ad
• 12% purchased the specific product featured in the ad
That’s how much more likely website visitors are to buy a product after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. If you are not using video to show potential clients what you can offer them, you are missing a HUGE opportunity!
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