23 Oct Allied Health Marketing’s Top Tips to Getting Sh*t Done
So being the owner of an allied health business can be hectic. Well, perhaps hectic isn’t the right way? Madness, yes, let’s go with madness.
I work with a fair few ‘healthy business owners’ and sometimes turnarounds can take a while, and I completely understand that. You have to juggle clients, business, marketing, life, family…exercise! It can be daunting.
However, getting the right things done can make the world of difference to your business and profits.
I thought I would share with allied health marketing’s top tips to getting things done!
How do you get more sh*t done?
Number 1 rule, want to be productive – then move more. I do feel like I am preaching to the converted but many allied health professionals seem to forgo their own physical activity when trying to run a business.
Practice what you preach. Get up early, move that body and then you will be ready for the day and to tackle even more.
One of the best tips I picked up was to organise emails by who they came from rather than time received. All email software gives you the latest emails and our natural inclination is to sort from top down.
Next time, why not sort those emails by ‘from’ and you can then work out who needs your attention first.
Some people go down the whole “don’t check your emails except for once or twice a day” but I don’t buy into that. I am about clients and real people who may need answers or solutions quickly.
Reduce meeting times
When I have meetings with clients I try and keep them to a minimum. Let’s get the maximum done in the shortest amount of time as everyone is busy.
If you have to have meetings with staff, contractors etc – write a list of what you need to get out of that meeting and when it’s complete – end the meeting (unless enjoying coffee – always enjoy coffee). Leave.
Ryan Holmes (CEO of Hootsuite) wrote this great blog on how he and his staff conducts his meetings, read it, makes a lot of sense.
Some of the work I do is repetitive but I have to be on point when it comes to making sure everything is ticked off the list.
Therefore I put together checklists of the bits and pieces I really need to know, that way I run through it quickly and I don’t miss anything out.
So in your health business if you have to do something over and over again – e.g. writing a blog posts, meeting a new patient, completing paperwork – why not create one checklist that you cross reference as you are completing the task?
If you are not good at a particular part of your work, get help to complete it. Why struggle for hours when you can outsource for small $$ and maximum return?
In the world of virtual assistants, online programs, cheap software – why struggle yourself when there are other options out there?
So there you go, a few tips of what I do everyday to be more productive. What are your favourite tips to get more done?
Oh, and before I forget here’s some great tools out there to help you!
RescueTime – can measure how much time you spend doing what on your computer (e.g. those hours of social media!)
Evernote – a great app where you can jot down ideas quickly and go back to them, rather than having to worry about forgetting!
Asana – a fantastic online project management tool that can instantly help organise priorities and responsibilities. (We use this!)