Reporters recently assembled at Facebook’s new San Francisco office to better understand the Instagram feed ranking algorithm. Secret recipe Back in July of 2016, users were missing 70% of all posts and as many as 50% of their friend’s, but Instagram’s new algorithm has brought millions to the...

Yes, that's right. This year marks the very first year for the Australian Allied Health Awards. For the first time EVER, the AAHA will be bringing over 25 Allied Health professionals together to network, celebrate and collaborate. Here is a list of the categories:   Occupational Therapist of the...

Move your cursor away from the boost post button immediately! Unless you want to waste your money.. then go right ahead. Think about this; When fishing, a fisherman just doesn't trawl the wide open ocean for fish at random and hope for the best. They are meticulous...

The impact of email marketing goes way beyond getting messages into inboxes, which is why you need to read this impressive collection of 24 email marketing statistics every allied health business needs to know. In this infographic, you’ll find data-backed email marketing stats on everything from personalization, email...

Recently Chris was invited to speak at the Allied Health Virtual Conference (AHVC), Developing your Private Practice. The AHVC is a virtual conference series providing Allied Health professionals, from all professional backgrounds with a variety of new skills and knowledge. In an ever changing political and social...

Having a business blog presents a fantastic platform for attracting organic traffic, engaging with your audience and attracting new visitors.   Here are our top 5 elements to a great blog post!   A compelling title - A blog post’s title is the first thing people will see, so...

The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content. So, how can you adapt to and leverage an increasingly visual...

MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS.   Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is...

WHAT IS SEO?   SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from...

    Get busy! Start to build your brand Once you have decided to take the leap and start your own business, it is very important to make as much noise as possible. Think about your ideal client, and target your communications to them.   Develop your Brand and Logo Although...