Business Archives - Allied Health Marketing
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Business

We hear so many stories of the excitement physiotherapists feel when they open their new business. Fresh paint, fancy equipment and sparkly new uniforms. That’s all great but what about the marketing – what will drive people through the door? Too often, newbies in private practice give...

MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS.   Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is...

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it’s a different world today, when almost theworst thing that could happen to most people is losing a smartphone. That’s according to Christopher Dean, CEO of Swrve, a...