20 Apr Are you a health leader or follower?
I speak to a lot of allied health professionals in my line of work and one of the most common things I get asked is – how do I compare to others?
For example, I spoke to a physio about the marketing goals.
Me: So in terms of branding, what look and feel are we going for? Relaxed? Professional?
Them: I want to be just like xxx, I love what they do.
Now technically, this is not a bad thing. They have found an example they like and want to copy them. BUT, this is most definitely making them a follower and NOT a health leader.
When if comes to design, branding and all things marketing, it is a great idea to find people or businesses who influence you, but at what point do you need to stop copying and start creating your own unique identity.
Three reasons why you need to be a health leader and NOT a follower
You are your best business asset
When you work in the health industry, it is all about customer service and customer perception – therefore you are your best business asset as you, and you alone, can control your image.
You need to trust your instinct and follow your beliefs, not those that someone else has created.
If you see a pathway for the business or want service to be a set way, then follow that instinct and back yourself.
I bet you all the money in the world that industry leading practices are ones that have created their own unique pathway with components of others and not a direct copy.
Standing out from the crowd
Clients want someone who is happy to break the mould and show them a way which will enhance their health.
In a world where competition is ruthless and customers are very picky – ask yourself if you are doing all you can to stand out from the crowd?
By being a health leader you are positioning yourself with a fantastic opportunity to gain more attention.
Perhaps you can create a new service model? Develop an after service care plan that is second to none? There are so many ways to make to go above and beyond the norm. As Jeremy Sadrow explains, “look for little extras you can add to your products or services that can instantly change them from normal to luxurious.”
Make use of your knowledge ad experience
You work in allied health right? You spent a lot of money and time at university honing those skills and expanding your knowledge right? You undergo constant professional development right?
Then USE IT.
A health leader is someone who has the knowledge and background that will make clients feel they are in the safest, and best, hands.
Use your knowledge to create information that others will find useful to their everyday life. Could this be through blogs, ebooks, videos or networking events? Whatever you chose, your brain will help seperate you from others and create trust between yourself and potential clients.
Trust is what long term business success is based on.
If you are ready to stop following and start leading your marketing why not drop me a line?