22 May How to Design a Business Card That Gets Noticed
A good business card should convey the overall image of your business — not easy, considering the card measures only 90mm inches by 55mm.
How can you possibly get a message across in such a small amount of space?
You can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember.
The colour, wording and texture of our business card have a lot to do with its appeal and its ability to convey your company image.
Use common sense when you are designing your business card.
If your business markets children’s toys and games, you might try using bright, primary colours and words written in child’s script. On the other hand, if you run a financial consulting service, then you want your business card to convey professionalism and reliability, so stick to traditional looks such as black printing on a grey, beige or white background.
The best course of action: Look at all the business cards you receive, and emulate the cards that you like and keep the following tips in mind:
- Use your logo as the basis. Make it the largest element on the card.
- Keep it simple. Do not cram too much information on the card.
- Do include the essentials — your name, title, company name, address, phone, email and website addresses.
- Make sure the typeface is easily readable.
- Stick to one or two colours.
Once you’ve got business cards, make the most of them:
- Always give people more than one card (so they can give it to others).
- Include your card in all correspondence.
- Carry cards with you at all times, in a card case so they’re clean and neat.
Although many people are claiming the business card is dead – until all generations have completely embraced the digital world, business cards are a must have item.