26 Nov Keeping in touch with patients
So – you have a great few sessions with a client, you fix their issue (or at least help greatly), you say your good byes – then what? Do you still keep in touch with them?
The power of communication to clients past, present and future is huge – just because you have sent them on their way, does NOT mean you should say goodbye. That is where a regular enewsletter comes in – keep those communication channels.
There are a number of programs out there that can help automate enewsletters and get them sent out to your database – MailChimp, Vision 6 to name a couple. This all points to one thing – there is no excuse to not keep in touch!
Enewsletters should include relevant information to your clients and increase your position as a knowledge leader, provide valuable hints and tips, offer special rates or one off classes to maintain health and even something funny!
We all know that word of mouth is a powerful tool and looking after your current and past patients is just as valuable as seeking new ones – so get moving now, and get talking.
What structure should your enewsletter to patients take?
- Greetings – Add a personal touch – what has the practice been up to?
- Case Studies – Have you had a great success story – let them know.
- Images – Don’t forget to add images, not too many so the email is too huge, but enough to keep interest.
- Special Offers – People love discounts!
- Ask a question – Try and interact with your audience, ask a survey, ask for an opinion – just get the chatter happening.
- Keep going – lock it in your dairy and consistently communicate.