Having a great looking website is not enough if no one can find your website. Optimising your website with keywords relevant to your target audience helps you list and rank your website on search engines making your potential customers find your website easily.
Whilst designing and developing your website, we always follow the best practices to make sure your website is optimised for search engines. However, this is not enough. If you want to rank better than your competitors and want to attract relevant traffic to your website, you need help from a specialised SEO service provider.
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
Search engine optimization continues to be one of the most difficult things for the many businesses to understand when it comes to online marketing.
Its technical aspects, ties to constant updates from the search engines and its blurred lines with social media, content marketing and website usability all add to this confusion.
Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.
Knowing and understanding the significance of these statistics is one thing.
Acting on them and keeping a consistent, effective SEO strategy in place for your business is another.
Make sure to take advantage of these opportunities with the smart, persistent SEO strategy.
If you’re not sure where to start or need assistance improving your current SEO strategy, then we are here to help.
Are you ready to speak with an SEO specialist to get your strategy in place?