25 Aug The One Marketing Skill All Dietitians or Nutritionists Must Have!
The one skill is Photography, and we are not talking hiring a professional! Be a savvy with imagery in your marketing!
In our industry we get to see a lot of different marketing styles – some good, some not as good. When it comes to dietitians and nutritionists there is one key skill they require much more than other health professionals – being able to take a good photo!
Your work is food. Your advice is on food. Your life is FOOD!
Food must be at the crux of all your marketing. You and I both know that it is so much more than that but for the consumer it’s about their relationship with food.
If you login to your own personal Facebook page I would bet $100 that there is at least 3 photos of food if you scroll down over your time line. Go on – have a look? Am I right?
Food is an obsession for everyone and food images are one of the most shared and liked images on social media.
This is where you come in, if you can post a great image of your healthy, nutritious recipes the chances of getting this image going viral are a lot higher. Use this obsession with fantastic food images in all your marketing.
Front page of your website, Facebook cover profile, if you post a recipe, in all your blogs, on all your posters and in all your marketing brochures. Use food to your advantage.
But I can’t afford a professional photographer!
We understand how you feel, photographers are extremely expensive (although we do forget that the value of a great photo for some industries is invaluable).
This is where YOU come into play – there are thousands of tutorials online on how to properly handle any style of camera. Remember the simple rule that one great image can be your best marketing weapon over 1000 words.
But I don’t have an amazing camera?
So? You don’t need a $1000 camera to create eye catching photos for your marketing. Grab your smart phone, download some grew editing software and get practising.
What are the best iPhone editing apps?
Check out this list of apps from Creative Bloq available on the market that are either free or very cheap. Here is our top 5 pick of apps that can help your marketing activities (apart from Instagram of course).
Looking for a flexible photo editing app that’s easy to pick up and produces quality results? Fotor delivers all of this, and best of all you can download it for free. This versatile app lets you edit, collage and share images, plus you can discover masterpieces snapped by other users.
The latest version, Fotor 5.7.0, comes with the world’s first ‘focus’ feature. Making the most of new SLR technology, you can now use your phone to create pictures with greater depth and clarity for all your marketing needs. Simply select a focal point, adjust the emulator to your preference, and create a high definition finish.
Save and organise pictures of your children growing up with Lifecake. In a timeline free from the adverts and noise that clutter most social media channels, you can easily look back over fond memories and share them with family and friends.
Touted as ‘a time machine of your child’s life’, you can skip to select stages and compare different dates. You decide who can see your images, and because Lifecake is now a Canon company you can order a printed album of your precious photos.
3. Camera MX
- Platform: Android
- Developer: Appic Labs Corp
- Price: Free
The Android exclusive photo app Camera MX combines powerful enhancement tools with a beautifully simple user interface. Thanks to intelligent image prcoessing you can take visibly sharper snaps, as well as cutting and trimming them to perfection in the edit.
In the latest version you can record those hard to capture moments with the ‘shoot the past’ feature. Take pictures before the actual photo and never miss a moment again.
4. PicLab HD
PicLab HD is a nifty app for creating those inspiring images that you get all over the internet these days. You know, the ones featuring a photo – probably with at least one retro filter applied – with a helpful aphorism layered over the top in an attractive, friendly typeface. Yeah, those. PicLab HD makes them an absolute doddle, enabling you to either snap a photo or grab one from your photo library, then go to town on it.
As well as adding typography – lots of fonts and full control over size, positioning, opacity, rotation, and colour – you can also layer illustrations, ornamentation and other design elements on top of your image. PicLab HD features full layer-based editing and also packs plenty of tools for making your original photo look its best, with loads of lighting and film effects to choose from as well as preset photo filters and adjustment tools for fine tuning the brightness, contrast, exposure, saturation, and the blur level of your photos.
5. Magic Hour Lite
The combination of subtle filters and tilt-shift function allows Magic Hour Lite (called Magic Hour Free on Android) to produce some truly unique results. The filters create effects that are far more sophisticated than some of the tinted, overexposed pre-sets from other apps.
Note that this photo app forces you to crop your image to a square, which can either be a hassle or very convenient if you’re uploading to Instagram.
Tip: The ‘Magic Hour’ filter gives everything a lovely, soft luminescence. All filters seem to work best on lighter images, such as those taken in daylight or pre-edited to reduce underexposure.
So please, take the time to sharpen your photography skills to help your overall marketing. Capture potential clients attention straight away and use your knowledge of nutrition to improve their quality of life.
What more ideas on how to capture great photos for your marketing? Head over to Pinch of Yum who run an excellent blog of photography and food!