How to Use Instagram Stories

How to Use Instagram Stories

So how do you build a Story? And what does this mean for your strategy? Don’t worry. We’ve got you covered.

How to Use Instagram Stories

Ready to get started? We’ll walk you through the basic steps for building your first Instagram Story, and fill you in on some cool features along the way.

1) Tap the plus sign in the upper left corner of your screen to get started.

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Image Credit: Instagram

2) Take your photo by tapping the round button, or take a video by pressing down for up to 10 seconds.

The thunderbolt icon turns on the flash, and the two arrows allow you to switch between the front and forward facing cameras.

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Image Credit: Instagram

Want to upload something from your camera roll? You can. Simply swipe down to chose your photo or video. This includes Boomerangs and Hyperlapses.

3) Select one of the three pen type options to doodle on your photo, add an emoji using your keyboard, or swipe right to select a simple color filter.

Doodling_on_Instagram_Story.jpg

Image Credit: Instagram

Pro Tip: While it may seem like it at first glance, you’re not limited to the colors that appear at the bottom of the screen. To open up more advanced color options simply press and hold one of the colors to pull up this screen:

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4) When you’re done, tap the checkmark icon to share.

Your Story will appear here, at the top of your friends’ feeds. It’ll also be visible on your profile page by tapping your profile picture.

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Image Credit: Instagram

Once your Story is live, you can save your masterpiece by opening it and tapping the three dots on the bottom right, then selecting “Save Photo.”

6) Check out who saw your Story by swiping up when viewing the photo or video.

Realized someone’s seeing those photos who shouldn’t be? Tap the “X” next to their name to block them from seeing anything you add to your Story.

Instagram_Story_Views.jpg

Image Credit: Instagram

Want to keep your stuff private? You can adjust your privacy settings by going to your profile and selecting the “Settings” icon in the upper right. From there, you can chose to hide your Story from certain users, and restrict who can reply to your messages.

Wait, Isn’t That the Same Thing as Snapchat?

One only needs to look as far as the name to realize Stories is a Snapchat competitor. Similarities include photo/video functionality, a 24-hour window before the content disappears, basic filters, and the doodle tool.

However, there are a few advantages Snapchat has right out of the gate. For one, Instagram Stories is lacking Snapchat’s new “memories” feature, and there’s no screenshot notification. Not to mention, there are no stickers in Stories, and the filters leave something to be desired. And facial recognition — one of the most addictive Snapchat features — is noticeably absent. (If you can’t turn yourself into a bee, why bother?)

However, Instagram Stories does have one big advantage over Snapchat: As part of the larger Facebook/Instagram umbrella, they have less of a hurdle to jump in regards to adoption. Snapchat’s 150 million daily active users look like chump change compared toInstagram’s 300 million. Snapchat has much more ground to cover, while Instagram already has a captive audience.

 

 

Original article from Hubspot here: http://blog.hubspot.com/marketing/instagram-stories-guide#sm.001eqs3tx1acmfiizax2jmimy4kd3

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