Allied Health Marketing | 5 Tips to Help Write an Awesome Blog

Five Steps to Writing an Awesome Blog Post

Writing a blog post is a little like driving; you can study the road rules (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road.

You know you need to start blogging to grow your business to improve SEO and general web traffic, but you don’t know how. In this post, we’ll outline the key steps you need to take to produce a great blog post for your website.

How to Write a Blog Post in Five Easy Steps (It’s Easy):

Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts. If you are working in the allied health industry, we cannot stress enough the importance of checking your facts or stats, you are working with people’s health so its vitally important to provide accurate information.

Step 2: Craft a headline that is both informative and will capture readers’ attentions. A headline is the first thing anyone will see – so if you are going to use a long boring title, be prepared for no readers. Let’s take foot pain as an example – “How to look after your feet and make you you avoid pain now and in the future” – is not a title. Make it short and snappy and easy to understand – “Foot Pain – Five Ways to Avoid the Ouch.”

Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it. Our greatest advice here is to just get it done! Allocate 3 hours a month to get together two quality blog pieces, as the longer you put it off the less chance it has of being done.

Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics. We all enjoy good imagery – so there is no reason to not use eye catching photos. Either you use your own, or use any of the multiple free stock image websites online.

Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.


Don’t hold back, get the plan going and just start writing! Of course, if you need a hand managing your content – that’s something we’re pretty good at!