As the internet becomes more saturated with health websites, it's becoming increasingly important to have a website that stands out and gets noticed. One way to achieve this is through search engine optimization (SEO). SEO is the practice of optimizing your website to rank higher...
As one of the fastest-growing and leading industries, healthcare and fitness brands need to ensure they have a solid marketing plan to stand out from the crowd! To help, we have outlined 3 top health marketing trends you can implement today. Personalisation With the proliferation of wearables...
In 2020, there's no question of whether or not blogs generate leads. In fact, marketers who prioritise blogging as a marketing strategy report 13-times the ROI of companies that don't. The truth is, blogging is alive and well. You'll just need to work a tiny bit harder to...
Let's face it, we work with the lot of different allied health businesses and so we come across the most common website mistakes everyone seems to make. We can talk about website architecture, SEO, Google Analytics and all those fancy kinds of things but let's get...
One of the most important action items for any Allied Health practitioner no matter your expertise is creating the right relationship with your local GP. If you want the right referrals, you have to nail this initial meeting on the head. We get a lot of...
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple staff in your clinic. You should also interact with your audience and respond to their...
A fascinating blog from Neil Patel with some interesting social media findings! The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to...
Full disclosure - we did not write this blog, however we wanted to share as we 100% believe in it's contents, and hopefully you gain some knowledge from it! If you need a hand with your website, check out our deal here. ------- Recently I was asked...
Your client list is one of the most important weapons you have in your arsenal - nurturing this should be a must do action for allied health professionals. Essentially what we are saying is - how often do you communicate effectively with your clients via email? If...
Networking is such an important aspect for any allied health business owner - it's great to build your network with key stakeholders, clients and GPs. Yet - what happens if you are an introvert? Sometimes networking can be daunting! We wanted to share this excellent blog from...
Authenticity is in short demand these days, yet it is something that so many clients crave. Trust is elusive but once gained can be such a powerful marketing tool for any allied health business. We live in a world where we are bombarded with 1000 statements...
Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014, Google...
Let’s face it – feet are not sexy. Podiatrists, I don’t envy your position. When it comes to feet, unless people have a major issue, they do not usually seek out your help and even then they rely on referrals for their GPs. So the question...
I want to talk about networking. Let’s talk about what it actually means shall we? According to Dictionary.com, networking is “a supportive system of sharinginformation and services among individuals and groups having a common interest”, for you and me, it means “getting out there and creating long lasting, fruitful, relationships.” When you are a small business owner, time is hard to come...
Are Australian Practices Losing Money Because of Simple Admin? Whether you are a chiropractor, physiotherapist, exercise physiologist or dietitian – if you are not dealing with this four key issues then you are losing money. Are you guilty of any of these? This article will run...
In our view, one of the greatest promotional tools for your practice is your patient relationship. Like a fine wine, if you keep that relationship safe from the elements, stored at the right temperature and handled properly – it will develop into something fantastic. (Yes, we just...
I always get asked by exercise physiologists – what can I do to get more patients? New patients (unfortunately) do not grow on trees. BUT new leads and new referrals can grow with a little hard work, fertilising and nurturing. Gaining new patients and clients is not simply...
As co-founder of Hotwire.com and CEO of Zillow for the last seven years, 39-year-old Spencer Rascoff fits most people’s definition of success. As a father of three young children, Spencer is a busy guy at home and at work. What’s the one thing that Spencer refuses...
So being the owner of an allied health business can be hectic. Well, perhaps hectic isn’t the right way? Madness, yes, let’s go with madness. I work with a fair few ‘healthy business owners’ and sometimes turnarounds can take a while, and I completely understand that. You...
Business owners in all forms can become stale. I’ve been there. You’re so busy working on what you need to do that the spark may fade or you are simply just too busy. I see this a lot with physios, it’s about client after client, transaction...
Having spent the last few months working with a fantastic group of dietitians and nutritionists there has been one common theme – passion. Passion for the job, passion for the clients and also, passion for the food. Allied health professionals in general feel so strongly about...
I speak to a lot of allied health professionals in my line of work and one of the most common things I get asked is – how do I compare to others? For example, I spoke to a physio about the marketing goals. Me: So in terms of branding, what...
I’ve been lucky enough to have been involved in a number of one on one workshops recently with some very cool allied health people, but one thing has struck me throughout all of this – what do you do when your natural client/practitioner relationship is over? Most often...
Blogs are such an effective way to improve your SEO and to build your brand and overall trust. Have you even started your blog yet? Here’s our tips to creating quality, lasting, content for allied health professionals. 1. Create Original Content Have you got a particular passion...
So – you have a great few sessions with a client, you fix their issue (or at least help greatly), you say your good byes – then what? Do you still keep in touch with them? The power of communication to clients past, present and future...
Let me guess, your practice has a Facebook page? Yes? Well then here’s my one piece of advice for you. STOP RIGHT NOW! When I say stop, I don’t mean stop using Facebook, I mean stop – take a moment – answer these key questions –...
With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Your strategy should still involve blogging as usual. Because blogging is, and will remain, an essential game plan to reach your audience. One...
Are you guilty of not taking notice of comments on your Facebook page? Good or bad, make the time to respond and you could reap the benefits! Does the thought of responding to Facebook comments horrify you? Do you have nightmares about carefully drafting responses and clicking the...
WordPress is a powerful CMS, or Content Management System, that gives you an intuitive administrative interface from which you can manage the content of your website. Originally developed as blogging software, WordPress has quickly grown to become one of the most popular and widely used...
Instagram is now considered the best platform for customer engagement. The photo-sharing social network now boasts over one billion users who add 95 million posts daily. Despite Instagram’s popularity, it’s not always clear how brands, especially B2B companies, should use the platform. When it comes...
Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article from the Social Media Examiner, you’ll discover how to create an effective Facebook...
We hear so many stories of the excitement physiotherapists feel when they open their new business. Fresh paint, fancy equipment and sparkly new uniforms. That’s all great but what about the marketing – what will drive people through the door? Too often, newbies in private practice give...
Writing a blog post is a little like driving; you can study the road rules (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the...
100 Million That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to...
MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS. Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is...
In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it’s a different world today, when almost theworst thing that could happen to most people is losing a smartphone. That’s according to Christopher Dean, CEO of Swrve, a...
We love this article from Auto Pilot Your Business a fantastic, in-depth look into why you need a mobile website and how you can check and amend your own site! Is your website mobile-friendly? If it’s not already, then now is the time to seriously get it done if...
Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones. To be a good investment, marketing dollars must have a positive return. A dollar spent on marketing should return more than a dollar. We have developed our Kickstart...
Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the...
Let me first reveal that subject lines are everywhere—on billboards, in songs and commercials, magazines, news articles, and even everyday conversations. To create your own, all it takes is knowing how to shape it, and the inspiration will start flooding in. Here are 5 tips to help you to...