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Setting goals are extremely important. Big or little, if you aren’t working towards goals, where are you going? One of the first parts of any marketing plan or strategy is the Goals and Objectives section. The reason for this is that the goals you have set...

Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” Sure, it’s common knowledge throughout the industry that people tend to open their email in the mornings, but “the...

So how do you build a Story? And what does this mean for your strategy? Don’t worry. We’ve got you covered. How to Use Instagram Stories Ready to get started? We’ll walk you through the basic steps for building your first Instagram Story, and fill you in on some...

Simply put, an email list is a list of individual email addresses that you have permission to send email campaigns to.Email lists can be built a number of ways, and could include people who have: Purchased something from you Subscribed via your website Signed up for...

I am always explaining to clients the importance of blogging – it boosts your SEO and Google ratings, it positions you as an expert…and you are just generally being helpful to people. I wanted to share this blog below from The Social Media Examiner on 5 ways you...

Instagram Business Profiles Test, Now Features Analytics   There is hope for businesses using Instagram! Instagram is introducing more in-depth profiles for business pages allowing the owner to see analytics, email link and address links! Take a read of this article from Adweek for the full breakdown.   If Instagram is going to introduce profiles...

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article from Social Media...

I always get asked by exercise physiologists – what can I do to get more patients? New patients (unfortunately) do not grow on trees. BUT new leads and new referrals can grow with a little hard work, fertilising and nurturing. Gaining new patients and clients is not simply...