I want to talk about networking. Let’s talk about what it actually means shall we? According to Dictionary.com, networking is “a supportive system of sharinginformation and services among individuals and groups having a common interest”, for you and me, it means “getting out there and creating long lasting, fruitful, relationships.” When you are a small business owner, time is hard to come...
Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones. To be a good investment, marketing dollars must have a positive return. A dollar spent on marketing should return more than a dollar. We have developed our Kickstart...
Let me first reveal that subject lines are everywhere—on billboards, in songs and commercials, magazines, news articles, and even everyday conversations. To create your own, all it takes is knowing how to shape it, and the inspiration will start flooding in. Here are 5 tips to help you to...
Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the-grow Creative Hub features an Inspiration Gallery, which showcases content agencies have created on Facebook and Instagram. Content includes 360 video, carousel, canvas, and video. You can also access...
If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like...
Setting goals are extremely important. Big or little, if you aren’t working towards goals, where are you going? One of the first parts of any marketing plan or strategy is the Goals and Objectives section. The reason for this is that the goals you have set...
Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer...
Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” Sure, it’s common knowledge throughout the industry that people tend to open their email in the mornings, but “the...
So how do you build a Story? And what does this mean for your strategy? Don’t worry. We’ve got you covered. How to Use Instagram Stories Ready to get started? We’ll walk you through the basic steps for building your first Instagram Story, and fill you in on some...
Simply put, an email list is a list of individual email addresses that you have permission to send email campaigns to.Email lists can be built a number of ways, and could include people who have: Purchased something from you Subscribed via your website Signed up for...
I am always explaining to clients the importance of blogging – it boosts your SEO and Google ratings, it positions you as an expert…and you are just generally being helpful to people. I wanted to share this blog below from The Social Media Examiner on 5 ways you...
Instagram Business Profiles Test, Now Features Analytics There is hope for businesses using Instagram! Instagram is introducing more in-depth profiles for business pages allowing the owner to see analytics, email link and address links! Take a read of this article from Adweek for the full breakdown. If Instagram is going to introduce profiles...
Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article from Social Media...