Business Archives - Allied Health Marketing
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Business

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple staff in your clinic. You should also interact with your audience and respond to their...

Networking is such an important aspect for any allied health business owner - it's great to build your network with key stakeholders, clients and GPs. Yet - what happens if you are an introvert? Sometimes networking can be daunting! We wanted to share this excellent blog from...

Authenticity is in short demand these days, yet it is something that so many clients crave. Trust is elusive but once gained can be such a powerful marketing tool for any allied health business. We live in a world where we are bombarded with 1000 statements...

We hear so many stories of the excitement physiotherapists feel when they open their new business. Fresh paint, fancy equipment and sparkly new uniforms. That’s all great but what about the marketing – what will drive people through the door? Too often, newbies in private practice give...

MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS.   Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is...

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it’s a different world today, when almost theworst thing that could happen to most people is losing a smartphone. That’s according to Christopher Dean, CEO of Swrve, a...

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the...