seo Archives | Allied Marketing

As the internet becomes more saturated with health websites, it's becoming increasingly important to have a website that stands out and gets noticed. One way to achieve this is through search engine optimization (SEO). SEO is the practice of optimizing your website to rank higher...

In 2020, there's no question of whether or not blogs generate leads. In fact, marketers who prioritise blogging as a marketing strategy report 13-times the ROI of companies that don't. The truth is, blogging is alive and well. You'll just need to work a tiny bit harder to...

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple staff in your clinic. You should also interact with your audience and respond to their...

With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Your strategy should still involve blogging as usual. Because blogging is, and will remain, an essential game plan to reach your audience. One...

Writing a blog post is a little like driving; you can study the road rules (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the...

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the...