Let's face it, we work with the lot of different allied health businesses and so we come across the most common website mistakes everyone seems to make. We can talk about website architecture, SEO, Google Analytics and all those fancy kinds of things but let's get...
Full disclosure - we did not write this blog, however we wanted to share as we 100% believe in it's contents, and hopefully you gain some knowledge from it! If you need a hand with your website, check out our deal here. ------- Recently I was asked...
Let’s face it – feet are not sexy. Podiatrists, I don’t envy your position. When it comes to feet, unless people have a major issue, they do not usually seek out your help and even then they rely on referrals for their GPs. So the question...
I want to talk about networking. Let’s talk about what it actually means shall we? According to Dictionary.com, networking is “a supportive system of sharinginformation and services among individuals and groups having a common interest”, for you and me, it means “getting out there and creating long lasting, fruitful, relationships.” When you are a small business owner, time is hard to come...
Are Australian Practices Losing Money Because of Simple Admin? Whether you are a chiropractor, physiotherapist, exercise physiologist or dietitian – if you are not dealing with this four key issues then you are losing money. Are you guilty of any of these? This article will run...
In our view, one of the greatest promotional tools for your practice is your patient relationship. Like a fine wine, if you keep that relationship safe from the elements, stored at the right temperature and handled properly – it will develop into something fantastic. (Yes, we just...
I always get asked by exercise physiologists – what can I do to get more patients? New patients (unfortunately) do not grow on trees. BUT new leads and new referrals can grow with a little hard work, fertilising and nurturing. Gaining new patients and clients is not simply...
As co-founder of Hotwire.com and CEO of Zillow for the last seven years, 39-year-old Spencer Rascoff fits most people’s definition of success. As a father of three young children, Spencer is a busy guy at home and at work. What’s the one thing that Spencer refuses...
So being the owner of an allied health business can be hectic. Well, perhaps hectic isn’t the right way? Madness, yes, let’s go with madness. I work with a fair few ‘healthy business owners’ and sometimes turnarounds can take a while, and I completely understand that. You...
Business owners in all forms can become stale. I’ve been there. You’re so busy working on what you need to do that the spark may fade or you are simply just too busy. I see this a lot with physios, it’s about client after client, transaction...
Having spent the last few months working with a fantastic group of dietitians and nutritionists there has been one common theme – passion. Passion for the job, passion for the clients and also, passion for the food. Allied health professionals in general feel so strongly about...
I speak to a lot of allied health professionals in my line of work and one of the most common things I get asked is – how do I compare to others? For example, I spoke to a physio about the marketing goals. Me: So in terms of branding, what...
I’ve been lucky enough to have been involved in a number of one on one workshops recently with some very cool allied health people, but one thing has struck me throughout all of this – what do you do when your natural client/practitioner relationship is over? Most often...
Blogs are such an effective way to improve your SEO and to build your brand and overall trust. Have you even started your blog yet? Here’s our tips to creating quality, lasting, content for allied health professionals. 1. Create Original Content Have you got a particular passion...
Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones. To be a good investment, marketing dollars must have a positive return. A dollar spent on marketing should return more than a dollar. We have developed our Kickstart...
Let me first reveal that subject lines are everywhere—on billboards, in songs and commercials, magazines, news articles, and even everyday conversations. To create your own, all it takes is knowing how to shape it, and the inspiration will start flooding in. Here are 5 tips to help you to...
Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the-grow Creative Hub features an Inspiration Gallery, which showcases content agencies have created on Facebook and Instagram. Content includes 360 video, carousel, canvas, and video. You can also access...
If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like...
Setting goals are extremely important. Big or little, if you aren’t working towards goals, where are you going? One of the first parts of any marketing plan or strategy is the Goals and Objectives section. The reason for this is that the goals you have set...
Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer...
Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” Sure, it’s common knowledge throughout the industry that people tend to open their email in the mornings, but “the...
Each day we get to talk to some great physiotherapists. Each one is passionate about one thing, helping people. Anyone in a health profession feels the same right? Apart from people in emergency services it is one of the most altruistic professions out there. Let’s...
So how do you build a Story? And what does this mean for your strategy? Don’t worry. We’ve got you covered. How to Use Instagram Stories Ready to get started? We’ll walk you through the basic steps for building your first Instagram Story, and fill you in on some...
Simply put, an email list is a list of individual email addresses that you have permission to send email campaigns to.Email lists can be built a number of ways, and could include people who have: Purchased something from you Subscribed via your website Signed up for...
I am always explaining to clients the importance of blogging – it boosts your SEO and Google ratings, it positions you as an expert…and you are just generally being helpful to people. I wanted to share this blog below from The Social Media Examiner on 5 ways you...
Instagram Business Profiles Test, Now Features Analytics There is hope for businesses using Instagram! Instagram is introducing more in-depth profiles for business pages allowing the owner to see analytics, email link and address links! Take a read of this article from Adweek for the full breakdown. If Instagram is going to introduce profiles...
Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article from Social Media...